Drawing is my main form of expression of his being. It has always represented my ability to communicate.

— Gianni Serafini

In 1986 Gianni Serafini joined the Baciocchi studio in Arezzo, where over the years he held the role of project manager and associate of the studio.

Initially he was involved in both the design of the world famous mono-brand and multi-brand stores (Miroglio group, Folli Follie) and the renovation and design of private homes in Milan, Tuscany and Switzerland.

Since the 1990s, he personally contributed both to the creation of numerous boutiques and researched concepts for the Prada group in Italy and around the world:

Prada Galleria Vittorio Emanuele in Milan, Prada Old Bond St. in London, Prada Kowa in Kobe, Prada Prada Shinsaebashi Building in Osaka, Prada Canton Road in Hong Kong, Miu Miu via della Spiga in Milan, Miu Miu New Bond St. in London , Miu Miu 5th Ave. in New York, Miu Miu Ginza Echigoya Tokyo, Miu Miu Canton Road in Hong Kong.

In 2015 he joined the Prada group as head of retail design in the world. Within the group he continues working at conception, research and implementation of concepts and boutiques, pop up restyling of existing spaces.

Among his most important works: Prada man Forte dei Marmi, Miu Miu St Tropez, Prada and Miu Miu Montecarlo, Miu Miu Dubai, Prada Barcelona, ​​Miu Miu Seoul Cheongdam, Miu Miu Faubourg St. Honore Paris, Prada man Selfridges a London, Prada Shanghai One Itc.

Attention to detail, research, staying up to date with technology and materials are the foundations of his work philosophy where the continuity between architecture and interior design play a fundamental role in the success of his projects.

He has an excellent ability to blend his creativity with the experience of the artisans he collaborates with, always finding a balance.

Numerous trips abroad generated a direct experience of international markets that have allowed Gianni to acquire specific marketing knowledge and a constant update of the realities of design and art in the world.

International professional experiences have allowed him to work on complex projects that involve a large number of technicians, professionals and creatives, coordinating them as a reference person.

Great enthusiast of Fashion, Photography, Architecture and Travel.